Dot Connections enters sports betting with ParlayBay partnership

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Dot Connections, a fast-growing iGaming aggregator, has announced a landmark strategic partnership with ParlayBay to offer the sports betting provider’s Embedded Hot Bets microbetting product via its ACE platform.

As part of the partnership, ParlayBay’s Embedded Hot Bets bet bundles will be made available via a single API integration to Dot Connections’ global operator partners, including those across LatAm and Asia.

ParlayBay’s user-friendly product has already enjoyed great success with leading operators across Asia and has significantly boosted margin for its partners by as much as 30%, with Hot Bets maximising audience engagement with sports betting players.

Launched in 2020, ParlayBay is a leading sports betting innovation company focused on providing unique and exciting instant betting experiences to players. The provider has established itself as a leader in the microbetting sphere.

Through Embedded Hot Bets, Dot Connections’ partners will benefit from modular Hot Bets widgets, custom embedded solutions, and unique promotional tools to maximise player acquisition and retention. The microbetting product currently supports worldwide sporting events across football, basketball and cricket.

Cora Chen, COO at Dot Connections, said:

We are always looking for the latest innovative offerings for our operators and ParlayBay’s Embedded Hot Beds allows us to offer partners an exclusive entry into the sports betting industry from a unique angle. Through this partnership, we look forward to popularising microbets with our partners worldwide, with a particular focus on LatAm and Southeast Asia.

Fredrik Elmqvist, Executive Chairman at ParlayBay, said:

This milestone represents a significant step in our mission to introduce our next generation sports betting products to partners globally and continue the momentum we are gaining throughout the industry. By joining forces with Dot Connections, our microbetting offering will become available to hundreds of operators and we look forward to providing our innovative products to even more players around the world.