Is the meme economy ethical? That can be a tricky question to answer. On the one hand, it is all about sharing, and meme creators building upon the work of others with their own personal style. On the other, there is a heck of a lot of stealing that goes on. On the other other hand, it is kind of recognized that theft is necessary for memes to have the reach and profile that they do. All in all, perhaps it is best not to draw many conclusions at all but instead enjoy the wave of random content as it comes, stealing, repetition and BS included. It is a wild ride that every single one of us has the privilege of being a part of and that is not something that we should take for granted as we continue in our quest of mindlessly scrolling from one amusing image to the next.